Market Analysis

Helping organizations understand key market trends and shift critical assets to shape a future system that actualizes a sustainable culture of heath

Though ancient, Heraclitus’ adage “the only constant in life is change” perfectly captures just how quickly the health care landscape is changing. With change, comes a plethora of questions. Third Horizon Strategies works with clients to provide the answers. The firm focuses on the confluence of key market trends and signals that indicate how the health system is currently functioning and how it will operate in the future. Through sophisticated qualitative and quantitative assessments – including robust analyses, environmental scans, in-depth interviews with industry experts, comprehensive reviews of an organization’s current assets and resources, and literature reviews – the firm helps organizations clarify their position in the market, identify opportunities for growth, and shift the way key assets are managed and deployed to shape a future system that actualizes a sustainable culture of health.

What We Do

Cost Analysis

Leverage cost analyses to provide an unclouded, evidence-based view of the issue being evaluated and support decision-making

Environmental Scans

Conduct baseline reviews and analyses that pinpoint how an organization fairs in the current environment and how it can extend its services and geographic reach


Develop ongoing intelligence capturing key events – market movement, regulations, policies, government programs, etc. – that impact various components of the health care industry

Market Segmentation

Identify gaps that exist in the market, sectors for exploration, and the relative interests and needs of potential buyers or partner organizations

Lead Contact

Cheryl Matochik

Managing Director

Cheryl is a business strategist and advisor specializing in helping organizations navigate the intersection of technology, capital, and distribution in the commercial insurance industry. Cheryl is passionate about helping companies establish a strong long-term position. She has dedicated her career towards championing an innovation mindset and culture to implement better, smarter, faster ways to serve and create value for insurance organizations and their customers.

Explore our other advisory services

Strategic Planning

Creating comprehensive strategic action plans that help organizations achieve goals and maximize potential

Digital, Data, & Tech

Developing digital and technology-enabled strategies and solutions that drive growth in an ever-changing environment