November 16, 2022

A growing number of Blue Cross Blue Shield (BCBS) insurers have agreed to pay for patients to use prescription digital therapeutics, paving the way for broader coverage among carriers and kick-starting an emerging sector. At least 17 BCBS plans now offer at least one prescription digital therapeutic (software applications that must be prescribed by clinicians) as a standard pharmacy or medical benefit for some members. Unlike for nonprescription digital health services, health insurance companies have been slow to cover these tools due to concerns over liability, a lack of clinical evidence, and slow Food and Drug Administration (FDA) approvals. (Articles here and here)