Greg Williams, Addiction System and Policy Expert, and Award-Winning Storyteller, Joins David Smith at Third Horizon Strategies as Managing Director

Chicago, IL, April 10, 2019 – Third Horizon Strategies (THS) is proud to announce that Greg Williams, former Co-Founder and Executive Vice President of Facing Addiction with NCADD, has joined the firm as a managing director.

David Smith, THS Founder and CEO, first partnered with Greg in 2017 when the two spearheaded a national multi-sector alliance of health care industry leaders dedicated to finding solutions to the addiction crisis created in partnership with Facing Addiction with NCADD and Leavitt Partners. Last fall this alliance published the “Addiction Recovery Medical Home Alternative Payment Model,” a widely-heralded value-based alternative payment model for addiction aimed to establish an aligned payment architecture that incentivizes long-term recovery and promotes the type of integration and patient care capable of producing improved outcomes for patients, payers, and health systems.

“Third Horizon Strategies is highly committed to working with public and private partners to advance the principles relating to payment and delivery system reform capable of providing a sustained economic and social impact for addiction treatment and recovery that our country desperately needs,” said David Smith. “Having personally witnessed the profound human cost borne by families and those struggling with substance use, I deeply appreciate the difficult road to recovery millions of Americans face.”

At Third Horizon Strategies Greg will lead a deep focus in substance use disorder health strategy and serve in a variety of advisory roles. His consulting portfolio will include alternative payment models for addiction recovery, network and system design and development, workforce engagement and scaling strategies, opioid crisis government appropriations and litigation investment strategies, grassroots advocacy engagement activities, event production, and public policy advisory roles. Greg will also continue to pursue his passion for communications as vehicle for stigma reduction and solution-oriented storytelling in a variety of mediums.

About Third Horizon Strategies

Third Horizon Strategies provides the strategic planning, intelligence sharing, and collaborative problem-solving necessary to shape a future system that actualizes common access to health care, improved efficiency, and a sustainable culture of health. The firm focuses on the “third horizon” – the confluence of key market trends and signals that indicate how the health care ecosystem will operate in the future – to help organizations make serious strategic, investment, and partnership decisions that will fundamentally shift the way key assets are managed and deployed. Learn more at

About Greg Williams

Greg is a strategic health policy consultant and communications specialist. As person in long-term recovery from addiction, Greg’s career has been dedicated towards creating positive changes in access to quality health care and recovery supports for the over 20 million American’s still struggling with addiction. He is the award-winning filmmaker of feature length documentaries, The Anonymous People and Generation Found. Greg has a master’s degree in addiction public policy from New York University, and over a decade of experience working with organizations and government agencies on solving addiction issues. His work has been featured in the New York Times, Washington Post, ABC World News, LA Times, and several other news outlets.

In 2015, he executive produced the historic UNITE to Face Addiction Rally on the National Mall that launched the national non-profit, Facing Addiction, when tens of thousands of people from around the world gathered to end the silence surrounding addiction. This was the first-time major musicians, politicians, actors, athletes, models, journalists, authors, and advocates joined together to create a united voice, to solve the most urgent health crisis of our time. The event was memorialized in a PBS special reaching nearly 70% of American households in 2016 that Greg executive produced. He also produced the launch event and companion TV special for the release of the first-ever Surgeon’s General Report on Alcohol, Drugs, and Health: Facing Addiction in America in 2016 when Viacom aired a special program simultaneously on 11 of its cable networks, which was seen by millions of people.

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